Way back in the day I left the humble security of a large corporation to go to an up and coming startup named IUMA, which was a subsidiary of eMusic. Well, since that time, IUMA is no longer around, and eMusic has been scraping to stay alive. Apparantely, they are back with a vengeance though with a new business model and are now the “…#2 retailer of downloadable music behind the iTunes Music Store.” Below is an article about their rise and fall and rise again, and how they are letting users download music that is not protected with DRM (Digital Rights Management) restrictions, ie. you can put them on any music player you want. They mainly sell independent music, but it’s still impressive that they are doing so well. Of course, you are going to say I should have stayed with them, but they are now a private company (used to be about $2 on the Nasdaq when I joined), and have relocated their headquarters to NYC, so I don’t think I would have hung on anyways.
Making money selling music without DRM: the rise of eMusic